Marketing Café Activation - Internship

Third Wave Coffee is one of India's fastest-growing coffee brands, focused on

delivering high-quality coffee experiences through thoughtfully designed caf s

and innovative offerings. Our caf s serve as a powerful platform to engage

customers, drive trials, and build deeper brand affinity. Our caf s are the

easiest and most effective space to generate product trials. As a Caf

Activations Intern, you will work closely with the marketing and caf

operations teams to design, execute, and evaluate in-caf activations aimed at

driving awareness and trials for AHC through visual merchandising, samplings,

coffee tastings, and customer interactions. This is a hands-on, field +

planning role ideal for someone interested in brand marketing, consumer

experience, and on-ground execution.

Selected intern's day-to-day responsibilities include:

1\. Plan and support in-caf activation experiments to drive trials and

interest in AHC

2\. Assist in designing visual merchandising elements (table talkers,

standees, counter displays, etc.)

3\. Coordinate and execute sampling programs, coffee tastings, and barista-led

conversations

4\. Work closely with caf teams to ensure smooth on-ground execution of

activations

5\. Collect customer feedback and insights during activations

6\. Track basic metrics such as trials generated, customer engagement, and

feedback

7\. Prepare post-activation reports with observations, learnings, and

recommendations

8\. Support the marketing team with any other brand activation initiatives as

required