Social Media Marketing – EdTech (Homeschooling App) - Internship

Selected intern's day-to-day responsibilities include:

1. Design and edit ad creatives (images, short videos, reels) to promote the
app and its benefits
2. Publish and monitor ads across platforms like YouTube and Facebook,
especially for regional audiences
3. Manage and update social media pages (Facebook, Instagram, YouTube) with
regular posts, user stories, and announcements
4. Assist in campaign planning brainstorm ideas with the team, contribute to
messaging, and help schedule and execute campaigns
5. Track social media performance using basic analytics tools
6. Research trending content formats and suggest ideas to reach rural and
low-literacy audiences more effectively
7. Respond to basic queries/comments on social media and maintain community
engagement