SDS BY KUSHAL SHAH

We at SDS are a men's luxury brand specializing in couture and bespoke. As a fashion house, we emphasize design aesthetics, craftsmanship & service. We want to focus on maintaining an edgy mix between luxury & style, sticking to our brand's DNA. Our parent company, Sheetal, has been in the business for 50+ years and has been the pioneer in fashion retail. The likes of Hemant Trivedi, Manish Malhotra & Aki Narula have solely worked at SDS in the past before venturing out to do their own labels.