Marketing & PR - Internship

SDS by Kushal Shah is a men's luxury brand specializing in Pret, Couture, and
Bespoke. We focus on refined design aesthetics, craftsmanship, and service,
creating a seamless balance between luxury and contemporary style. Rooted in
an edgy yet timeless design philosophy, our collections reflect an evolving
yet consistent creative vision. Our parent company, Sheetal, has been a
pioneer in Indian fashion retail for over 50 years. Industry icons such as
Hemant Trivedi, Manish Malhotra, and Aki Narula began their creative journeys
at SDS before launching their own labels.

Selected intern's day-to-day responsibilities include:

A. Marketing strategy & brand planning:
1. Assist in developing and executing marketing strategies aligned with the
brand's core identity and seasonal campaigns.
2. Contribute to creating brand decks, marketing plans, and calendarized
activations for retail and digital touchpoints.
3. Conduct market and competitor research to identify opportunities and
consumer trends in luxury fashion.
4. Support the planning and execution of festive, bridal, and collection-
specific marketing campaigns.

B. Social media & platform management:
1. Support in managing social media platforms, including Instagram, Facebook,
LinkedIn, Pinterest, and YouTube.
2. Maintain the monthly content calendar and align posts with campaign
launches, PR moments, and in-store events.
3. Track engagement and platform insights to assist in optimizing posting
schedules and content categories.
4. Collaborate with creative teams to ensure visual consistency and alignment
with the brand's tone and aesthetic.

C. Campaign development & execution:
1. Participate in the ideation and planning of seasonal campaigns and
photoshoots.
2. Assist in creating mood boards, lookbooks, and campaign briefs.
3. Coordinate with stylists, photographers, and models during shoots to
ensure smooth execution.
4. Support the marketing team in conceptualizing collaborations with
influencers and brand partners.

D. Content & communication support:
1. Contribute to copywriting for emailers, campaign messages, website product
descriptions, and brand collaterals.
2. Assist in proofreading and editing marketing material for brand
consistency.
3. Work closely with the design team to execute creatives for campaigns,
lookbooks, and event invites.
4. Support in maintaining the brand's voice across all digital and offline
channels.

E. Event & activation coordination:
1. Help organize in-store events, product launches, trunk shows, and
collaborations.
2. Coordinate vendor communication, logistics, and setup for marketing
activations.
3. Maintain post-event reports to measure performance and engagement
outcomes.

F. Public relations & influencer management:
1. Assist in managing influencer outreach and product seeding.
2. Track PR coverage and maintain press records for ongoing campaigns.
3. Coordinate with stylists, magazines, and media outlets for shoots or
editorial placements.
4. Support the creation of PR pitches and press kits.

G. Research & market analysis:
1. Conduct regular competitive analysis to identify emerging trends and
marketing opportunities.
2. Gather consumer insights through surveys, store interactions, and digital
engagement.
3. Create reports on performance metrics to present to the senior marketing
team.

H. Internal coordination & reporting:
1. Coordinate with cross-functional teams, including sales, design, and
visual merchandising.
2. Assist in tracking project progress and timelines for ongoing marketing
initiatives.
3. Support weekly marketing meetings by preparing summaries and data reports.