Video Game Marketing - Internship
Crux Game Studios
Selected intern's day-to-day responsibilites include:
1. Continuous Learning: Study indie game marketing, Steam optimization,
wishlist strategies, platform algorithms, and industry best practices. Present
weekly learnings and insights.
2. Marketing Strategy & Planning: Create monthly and quarterly marketing
plans with clear KPIs. Develop comprehensive marketing calendars.
3. Platform Management: Build and optimize Steam page, itch.io page, social
media accounts (Twitter/X, TikTok, YouTube, Reddit), Discord community, and
email lists.
4. Content Creation: Write compelling marketing copy, blog posts, dev
diaries, press releases, and social media content. Create engaging posts
showcasing game features, behind-the-scenes development, and atmospheric
content.
5. Community Building & Engagement: Manage and grow communities across all
platforms. Respond to player questions, run engagement campaigns, and build
genuine audience connections.
6. Press & Influencer Outreach: Research and compile media contacts, write
and send press releases, coordinate review copies and press access for gaming
publications and content creators.
7. Launch Campaign Execution: Design and execute comprehensive pre-launch and
launch day campaigns. Manage beta testing program, collect and organize player
feedback.
8. QA & Product Support: Help test game builds, identify and report bugs,
organize player feedback, and assist with feature prioritization (small studio
- everyone contributes!).
9. Analytics & Optimization: Track wishlist growth, social metrics, and
campaign performance. Adjust strategies based on data and results.
Required Skills
About Crux Game Studios
Crux Game Studios is an independent game development studio focused on narrative-driven horror and science fiction titles
Job Summary
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