Social Media Marketing - Internship

1. Strategy & Planning
- Assist in developing monthly social media strategies and content calendars
for various lifestyle brands.
- Research trends, audience preferences, and competitor activities to
contribute to brand-specific social media direction.
- Brainstorm and propose fresh ideas for brand storytelling, campaigns, and
engagement initiatives.

2. Content Creation & Design
- Conceptualize and design social media creatives, carousels, and posters
using Canva or similar tools.
- Support in planning and coordinating shoots or gathering brand assets to
ensure content aligns with brand tone and identity.
- Write engaging and relevant captions that reflect the brand's personality
and drive engagement.

3. Social Media Management
- Manage day-to-day posting across platforms (Instagram, LinkedIn, etc.) as
per the content calendar.
- Maintain consistency in brand language, tone, and visual style.
- Engage with the audience through comments, DMs, and community interactions
when needed.

4. Analytics & Performance Tracking
- Track performance metrics (reach, engagement, follower growth, etc.) across
platforms.
- Compile weekly or bi-weekly performance reports and highlight key
takeaways.
- Suggest optimization ideas based on data-driven insights.

5. Research & Ideation
- Stay updated with digital marketing trends, competitor moves, and content
innovations.
- Conduct research for ongoing or upcoming projects, including campaign
inspiration, influencer collaborations, and industry benchmarks.