Social Media Marketing - Internship

Selected intern's day-to-day responsibilities include:

A. Content Creation (60%)
1. Shoot and edit video content: behind-the-scenes, project reveals, design
process
2. Create carousels, reels, and stories for Instagram and LinkedIn
3. Write engaging captions that sound like Aditi (authentic, warm, design-
focused)
4. Repurpose long-form content into bite-sized social posts

B. Strategy & Planning (25%)
1. Plan monthly content calendars aligned with business goals
2. Research trends, competitor content, and what's working in
design/architecture space
3. Brainstorm content pillars: thought leadership, project showcases, design
tips, personal stories
4. Identify collaboration and feature opportunities (podcasts, media, cross-
posts)

C. Community & Analytics (15%)
1. Engage with comments, DMs, and build community
2. Track metrics: follower growth, engagement rate, reach, inquiries
generated
3. Report weekly on what's working and what's not