Social Media & Content Creation - Internship

Selected intern's day-to-day responsibilites include:

A. Content Creation:
1. Develop engaging, creative, and high-quality written and visual content
for social media platforms including Instagram, Facebook, LinkedIn, and
YouTube.
2. Write catchy captions, posts, and taglines that align with Staybly's brand
tone and target audience.
3. Assist in creating blog posts, short articles, or storytelling-based
content that adds value to our audience.

B. Social Media Management:
1. Support in managing Staybly's official social media handles posting,
scheduling, and ensuring consistent brand presence.
2. Maintain the company's posting calendar and ensure timely uploads across
platforms.
3. Interact with the online community respond to DMs, comments, and inquiries
professionally.

C. Reel & Video Ideation:
1. Brainstorm innovative ideas for reels, shorts, and promotional videos
related to Staybly's brand, real estate awareness, and youth engagement.
2. Collaborate with the design and content teams to bring creative concepts
to life.
3. Participate in scripting, shooting, or editing short-form videos that
connect emotionally with the audience.

D. Trend Analysis & Research:
1. Monitor ongoing social media trends, hashtags, challenges, and viral
formats.
2. Identify content opportunities that align with Staybly's mission and
audience interests.
3. Research competitor pages and similar startups to gain inspiration and
suggest improvements.

E. Content Planning & Strategy:
1. Assist the Head of Content & Social Media in developing short-term and
long-term content strategies.
2. Suggest campaign ideas that can improve brand reach and engagement.
3. Contribute to brainstorming sessions, helping craft monthly social media
calendars and performance reports.

F. Video Editing & Design Support:
1. Use tools like Canva, CapCut, VN, or Adobe Express to edit short videos
and design creative visuals.
2. Optimize reels and graphics for best viewing experience and engagement
across platforms.
3. Ensure content adheres to Staybly's visual identity, tone, and consistency
guidelines.

G. Engagement Tracking & Analytics:
1. Observe and track performance metrics (views, likes, shares, engagement
rate).
2. Prepare weekly updates or reports to share insights with the marketing
team.
3. Suggest improvements based on engagement analytics.

H. Cross-Team Collaboration:
1. Work closely with the design, marketing, and operations teams for
integrated campaigns.
2. Support event or announcement promotions through coordinated social media
activities.
3. Share regular updates with supervisors about task progress and creative
suggestions.

I. Brand Communication:
1. Represent Staybly professionally across all online interactions.
2. Maintain the company's tone: youthful, reliable, and innovative.
3. Ensure all communication reflects the brand's mission of making rental
solutions simple and transparent.

J. Learning & Growth:
1. Stay updated with the latest digital marketing tools, content trends, and
creative techniques.
2. Participate in training sessions or brainstorming discussions to enhance
creative skills.
3. Take ownership of projects and show initiative in creating impactful
digital presence ideas.