Search Engine Optimization (SEO) - Internship

Selected intern's day-to-day responsibilities include:

1. Keyword Research & Strategy: Conducting in-depth keyword research to
identify new opportunities and guide content strategy using tools like Google
Keyword Planner, Ahrefs, or SEMrush.
2. On-Page Optimization: Assisting in optimizing website content, including
meta tags, title tags, headings (H1, H2), and image alt text to improve search
engine visibility.
3. Content Support: Collaborating with the content team to identify content
gaps, update outdated blog posts, and ensure all content is SEO-friendly and
readable.
4. Off-Page SEO (Link Building): assisting with backlink acquisition
strategies, including guest posting outreach, directory submissions, and
competitor backlink analysis.
5. Performance Monitoring: Monitoring website traffic and search performance
using Google Analytics and Google Search Console; generating weekly or monthly
reports on key metrics (rankings, traffic, CTR).
6. Competitor Analysis: Regularly analyzing competitor websites to understand
their SEO strategies and identifying areas for improvement in our own
strategy.
7. Technical SEO Audits: assisting in running site audits to identify and fix
technical issues such as broken links (404 errors), slow page load speeds, and
mobile usability issues.
8. Trend Tracking: Keeping up-to-date with the latest SEO trends, Google
algorithm updates, and best practices to ensure strategies remain effective.