Performance Marketing (Paid Ads) - Internship

Selected intern's day-to-day responsibilities include:

1. Assist in the setup, execution, and optimization of paid media campaigns
across platforms like Google Ads, Facebook Ads, Instagram Ads, LinkedIn Ads,
and other channels
2. Monitor and analyze the performance of campaigns, including tracking
metrics like CTR, CPC, CPA, ROAS, and conversion rates, and provide insights
and recommendations for optimization
3. Conduct keyword research for search engine marketing campaigns and provide
insights into keyword performance
4. Assist in preparing weekly and monthly performance reports, summarizing
campaign results, and presenting insights to the team
5. Collaborate with the design team to ensure that ad creatives are aligned
with brand guidelines and optimized for performance
6. Conduct competitive analysis and keep track of digital marketing trends to
identify new opportunities for performance marketing growth
7. Assist in optimizing landing pages for better user experience and
conversion rates.