Performance Marketing (Meta & Google Ads) - Internship

Selected intern's day-to-day responsibilities include:

A. Campaign Strategy:
1. Contribute in creating strategies, creatives and ad angles for digital
ads.
2. Analyze existing ad results and metrics for prospects and clients and
recommend improvements for the same.
3. Analyze competitors, their ads and their ad strategies to provide the best
execution plan and strategy for our clients.

B. Campaign Setup & Execution
1. Plan, set up, and manage paid media campaigns across multiple platforms.
2. Identify target audiences and develop strategies to reach them
effectively.
3. A/B test ad creatives, headlines, and landing pages for better
performance.

C. Budget Management:
1. Allocate and optimize budgets across campaigns to maximize ROI.
2. Monitor ad spending and adjust bidding strategies accordingly.

D. Performance Tracking & Optimization:
1. Track key performance indicators (KPIs) like CTR, CPC, CPA, ROAS, etc.
2. Continuously analyze and refine campaigns based on performance data.
3. Implement retargeting and lookalike audience strategies.

E. Ad Creative & Copy Development:
1. Work with designers and content creators to develop high-performing ad
creatives.
2. Ensure ad copy aligns with brand messaging and campaign goals.

F. Market Research & Trend Analysis:
1. Stay updated with digital marketing trends, platform updates, and
competitor strategies.
2. Identify new opportunities for scaling campaigns.

G. Reporting & Insights:
1. Generate detailed performance reports and insights.
2. Provide recommendations to improve future campaign effectiveness.