Marketing Research - Internship

A. Market & Competitor Research
1. Conduct desk research on industry trends, emerging markets, and consumer
behaviour.
2. Analyze competitors' products, pricing, campaigns, and positioning.
3. Prepare comparison reports and present key findings.

B. Data Collection & Analysis
1. Gather quantitative and qualitative data using online tools, surveys, and
social media analytics.
2. Use Excel, Google Sheets, or data visualization tools to organize and
interpret findings.
3. Track KPIs (reach, engagement, conversions, etc.) for marketing campaigns.

C. Consumer Insights
1. Support surveys, interviews, or feedback forms to understand customer
needs and satisfaction.
2. Summarize consumer insights into actionable recommendations for the
marketing team.

D. Brand & Content Research
1. Research relevant trends for social media, influencer, or content
marketing strategies.
2. Identify potential collaboration or partnership opportunities with brands
or creators.

E. Reporting & Documentation
1. Prepare weekly or monthly research summaries and presentations.
2. Maintain an updated database of research findings, reports, and sources.

F. Support Marketing Team
1. Assist in campaign planning with research-backed insights.
2. Help track campaign performance and prepare post-campaign analysis.
3. Support ad-hoc marketing or business strategy projects.