Marketing - Internship
Base Theory
Selected intern's day-to-day responsibilities include:
1. Work directly with the founder on planning and executing the brand launch
2. Assist in building the go to market strategy for a new fashion brand
3. Help plan launch campaigns, drops, and pop up promotions
4. Coordinate with influencers and creators for launch visibility
5. Support performance marketing activities on platforms like Meta
6. Assist in planning and executing email and WhatsApp launch communication
7. Track daily website traffic, sales, and campaign performance
8. Analyse what marketing efforts are converting into orders
9. Support offline marketing activities including pop ups and on ground
events
10. Conduct competitor and market research for early stage brand decisions
Required Skills
About Base Theory
Base Theory is an early-stage modern clothing brand focused on creating elevated basics and clean, everyday essentials. We're currently building our first collection, establishing our brand identity, and setting up our core operations. As a young startup, we offer interns the opportunity to work closely on real tasks, from product development and branding to content, marketing, and behind-the-scenes fashion operations. This is not a typical big-company internship; it's a hands-on experience where you get to learn, contribute, and shape the brand as we grow. If you're passionate about fashion, creativity, and being part of something from the ground up, Base Theory is the perfect environment to gain meaningful, practical industry experience.
Job Summary
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Ready to Apply?
Take the next step in your career journey. Join Base Theory and make an impact.