Market Research - Internship

Selected intern's day-to-day responsibilities include:

1. Market intelligence & competitive landscape: Conduct in-depth secondary
research to map out the current market landscape for specialized engineering
products( e.g:- friction stir welding, brake dynamometer).
2. Identify key competitors, market share, and emerging trends.
3. Strategic analysis (SWOT): Perform comprehensive SWOT analyses (strengths,
weaknesses, opportunities, threats) to assess market viability and positioning
for specific industrial product lines.
4. Go-to-market (GTM) strategy: Assist in drafting actionable go-to-market
strategies for new industrial segments.
5. Help identify target customer profiles, pricing structures, and
distribution channels.
6. Draft engaging content for the company website to showcase new
capabilities.
7. Design and write copy for product brochures and sales decks that simplify
complex technical features for a business audience.
8. Collaborate with the technical team to ensure accuracy while maintaining a
persuasive marketing tone.