Content and Social Media Marketing - Internship

Selected intern's day-to-day responsibilities include:

A. LinkedIn outreach:

1\. Research and connect with potential clients, founders, CFOs, finance

heads, and professionals on LinkedIn as per the defined target list.

2\. Draft and send professional connection requests, follow-up messages, and

basic nurture messages under guidance.

3\. Help in optimizing LinkedIn profile/company page and posting regular

content (posts, polls and articles).

B. Email marketing:

1\. Build and maintain email lists/segments using Excel/Google Sheets or basic

CRM/email tools.

2\. Draft and schedule simple email campaigns/newsletters for existing and

potential clients (e.g., compliance updates, value-add insights, service

introductions).

3\. Track basic email metrics (opens/clicks/replies) and prepare a simple

performance report.

C. Other marketing ideas and support:

1\. Research and suggest new marketing ideas relevant to a CA/consulting

practice (webinars, WhatsApp broadcast ideas, simple lead magnets,

collaborations, etc.).

2\. Assist in content ideas for posts, one-pagers, basic presentations, and

simple case-study style content.

3\. Conduct basic market/competitor research of other CA/consulting firms'

digital presence and summarize findings.