Digital Marketing - Internship

Selected intern's day-to-day responsibilities include:

1. Create content for website structure, optimization best practices, website
usability, and performance analysis.
2. Implement strategies for online SEO, offline SEO, local SEO, and technical
SEO, including Google Business SEO setup and optimization.
3. Achieve first-page ranking on Google Business and analyze factors
influencing location-based keyword research and Google Indexing.
4. Use digital marketing tools like keyword density checker, XML sitemap
generator, Robots.txt generator, Meta tag generator, plagiarism checker, Alexa
rank checker, Ahrefs, MOZ, and SEMrush for site and campaign improvements.
5. Develop and teach advanced strategies such as zero box optimization,
broken link identification and fixing, advanced interlinking, domain authority
(DA/DR/TF), backlink types (whitehat, manual, permanent, contextual), profile
backlink tracking, and local citation setup.
6. Utilize Google tools including search console, tag manager, analytics,
SEM, and GEO targeting.
7. Manage paid marketing channels such as Google Ads, PPC, Bing Ads, LinkedIn
PPC, Google Display, Facebook Ads, Instagram, and remarketing campaigns
(including recommendations like adlift.com).
8. Deliver practical knowledge in content optimization, including high-
quality content creation, AEO (Answer Engine Optimization), email marketing,
email automation, social media marketing, influencer marketing, WhatsApp
marketing, and PR campaigns.
9. Create integrations with marketing automation tools such as Klaviyo,
Zapier, Make, and n8n to scale campaigns.
10. Implement Google Business SEO and alternatives like Bing Places, Apple
Maps, and Rediff, with continuous platform evaluation for optimization.
11. Identify and create whitehat SEO backlinks, including contextual, manual,
permanent backlinks, profile backlinks, and implement advanced interlinking
techniques.
12. Design, build, and maintain our social media presence
13. Measure and report performance of all digital marketing campaigns, and
assess against goals (ROI and KPIs)
14. Identify trends and insights, and optimize spend and performance based on
the insights
15. Brainstorm new and creative growth strategies
16. Plan, execute, and measure experiments and conversion tests
17. Collaborate with internal teams to create landing pages and optimize user
experience
18. Utilize strong analytical ability to evaluate end-to-end customer
experience across multiple channels and customer touch points
19. Instrument conversion points and optimize user funnels
20. Collaborate with agencies and other vendor partners
21. Evaluate emerging technologies. Provide thought leadership and
perspective for adoption where appropriate.