Digital Marketing - Internship

Selected intern's day-to-day responsibilities include:

1. Writing persuasive, concise, and conversion-focused copy for various paid
channels (e.g., Google Ads search text, Facebook/Instagram ad captions,
LinkedIn sponsored content).
2. Landing Page Copy: Assisting with crafting and A/B testing copy for
landing pages to maximize campaign conversion rates.
3. Blog & Email Content: Drafting, editing, and optimizing articles,
marketing emails, and short-form content that support the overall marketing
funnel.
4. Brand Voice: Ensuring all copy and content aligns with the company's brand
voice and drives the desired customer action.
5. SEO Integration: Learning to incorporate SEO best practices into long-form
content to drive organic traffic.
6. Supporting the Performance Marketing team in the basic setup and QA checks
of campaigns on platforms like Google Ads, Meta Ads Manager, and other
programmatic channels.
7. A/B Testing: Helping to organize and execute creative and copy A/B tests
within active campaigns.
8. Data Monitoring: Assisting with the daily monitoring of key performance
indicators (KPIs) such as CPA (Cost Per Acquisition), CTR (Click-Through
Rate), and ROAS (Return on Ad Spend).
9. Reporting: Pulling basic reports from ad platforms and assisting the
Performance Marketing Manager in compiling campaign summaries and insights.
10. Competitor Analysis: Researching competitor ad strategies, copy, and
creative to inform our own campaign optimization.