Digital Marketing - Internship

Electric Ji is a Startup India-recognized digital platform revolutionizing the
electrical industry by connecting consumers, electricians, and vendors on one
unified app. As a trusted member of Calcutta Electrical Dealers Association
(CEDA), we provide quick electrical services, quality products, and a seamless
digital experience across Kolkata. We are expanding our marketing team and
seeking a dynamic digital marketing executive who can drive performance, brand
visibility, and digital growth across all channels.

Selected intern's day-to-day responsibilities include:

1. Plan, create & execute targeted digital campaigns across Google, Meta, and
other platforms to drive Electric Ji product sales, service bookings, app
installs, and brand awareness.
2. Manage Electric Ji's social media presence by creating engaging posts,
reels, stories, and videos while interacting with customers, electricians, and
vendors to build trust and community.
3. Optimize advertising performance by monitoring CPC/CPA, improving Quality
Scores, running A/B tests, and ensuring maximum ROI across digital channels.
4. Conduct keyword research & manage SEM campaigns to capture high-intent
searches for electrician services, quick delivery of electrical products, and
hyperlocal demand in Kolkata.
5. Analyze user data, funnels, and campaign metrics to improve conversions
for app downloads, cart completions, service bookings, and vendor/electrician
onboarding.
6. Develop and execute integrated marketing strategies including performance
ads, SEO, email marketing, social media campaigns, and loyalty-driven
communication.
7. Design and automate email & notification journeys for abandoned carts, new
product launches, electrician incentives, vendor updates, and customer
retention.
8. Coordinate with internal teams (product, service, vendor, operations) to
maintain consistent branding and launch campaigns for new categories, offers,
or events.
9. Track and report all campaign performance with insights and improvement
suggestions to support Electric Ji's growth & revenue goals.