Online Marketing - Internship

Selected intern's day-to-day responsibilities include:

1\. Plan, create, and manage Instagram and YouTube Ads campaigns across

Stories, Carousel, Reels, TrueView, and Bumper formats.

2\. Conduct keyword and audience research to ensure campaigns target the most

relevant and high-performing demographics.

3\. Monitor and analyze campaign performance metrics, providing actionable

insights to optimize ROI.

4\. Perform A/B testing on ad creatives, landing pages, and bidding strategies

to improve campaign effectiveness.

5\. Collaborate with the content and design teams to create compelling ad copy

and visual assets.

6\. Implement and manage tracking pixels and conversion tags to accurately

measure campaign performance.

7\. Stay updated with the latest trends and best practices in Instagram,

YouTube Ads, and digital marketing.

8\. Provide regular performance reports and recommendations for continuous

improvement.

9\. Manage the allocated budget effectively to maximize returns while

minimizing costs.

Required skills and experience:

1\. Proven experience as a Performance Marketing Specialist or similar role,

with a strong focus on Instagram and YouTube Ads.

2\. In-depth knowledge of Instagram and YouTube advertising platforms,

including Stories, Carousel, Reels, TrueView, and Bumper Ads.

3\. Experience with analytics tools like Google Analytics, Facebook Ads

Manager, and YouTube Studio.

4\. Proficiency in A/B testing and optimizing ad campaigns for performance.

5\. Excellent understanding of PPC strategies, bidding models, and audience

optimization.

Qualifications:

1\. Minimum 1 year of experience in performance marketing, with a focus on

Instagram and YouTube Ads.

2\. Must have managed at least 100,000 per month budget with positive ROI.