Content and Social Media Marketing - Internship

Selected intern's day-to-day responsibilities include:

1. Content & Creative: Plan weekly content calendar aligned to pillars (STEM
facts, Ask Grumpy Q&As, behind-the-scenes, parent wins/testimonials, book
snippets, DIY mini-activities). Design social-first creatives: carousels,
static posts, stories, Reels/Shorts; export in correct specs. Edit short-form
video (snappy hooks, cuts, captions, stickers, simple motion). Write on-brand
copy: hooks, captions, CTAs, hashtags, and community prompts. Create thumbnail
sets for YouTube Shorts and IG Reels; A/B test top 2.
2. Growth & Engagement: Daily community management: reply to comments/DMs,
pin good comments, spark threads, poll in stories. Run lightweight
experiments: new formats, posting times, hooks, cover styles; document
results. Hashtag & keyword research; trend-spotting and "trend-to-fit"
adaptation (without losing brand).
Outreach for UGC & collabs with parent/teacher creators; collect and repurpose
UGC (with permission).
3. Analytics & Reporting: Track weekly: reach, ER, saves, shares, watch time,
retention on shorts, CTR to Amazon/website. Maintain a simple dashboard; turn
insights into next week's actions (what to do more/less of).
4. Brand & Ops: Maintain brand kit (colors, fonts, templates) and content
library.
File naming, drive hygiene, and version control; keep a mood board of
references.