Content and Social Media Marketing - Internship

Selected intern's day-to-day responsibilities include:

A. LinkedIn outreach:
1. Research and connect with potential clients, founders, CFOs, finance
heads, and professionals on LinkedIn as per the defined target list.
2. Draft and send professional connection requests, follow-up messages, and
basic nurture messages under guidance.
3. Help in optimizing LinkedIn profile/company page and posting regular
content (posts, polls and articles).

B. Email marketing:
1. Build and maintain email lists/segments using Excel/Google Sheets or basic
CRM/email tools.
2. Draft and schedule simple email campaigns/newsletters for existing and
potential clients (e.g., compliance updates, value-add insights, service
introductions).
3. Track basic email metrics (opens/clicks/replies) and prepare a simple
performance report.

C. Other marketing ideas and support:
1. Research and suggest new marketing ideas relevant to a CA/consulting
practice (webinars, WhatsApp broadcast ideas, simple lead magnets,
collaborations, etc.).
2. Assist in content ideas for posts, one-pagers, basic presentations, and
simple case-study style content.
3. Conduct basic market/competitor research of other CA/consulting firms'
digital presence and summarize findings.