Content and Social Media Marketing - Internship

Selected intern's day-to-day responsibilities include:

1. Plan, create, and publish engaging content (reels, posts, captions,
stories) for Instagram, YouTube, and other platforms.
2. Write travel-based storytelling scripts, captions, and short-form copy
with a friendly, relatable tone.
3. Work closely with the design and video team to produce high-quality
visuals and short travel videos.
4. Cover live trip moments, events, and behind-the-scenes stories to create
real-time social buzz.

Social Media Management

1. Manage Tripcat's official social media handles (Instagram, Facebook,
YouTube, etc.).
2. Maintain a consistent posting schedule aligned with marketing campaigns
and trips.
3. Engage with followers respond to comments, DMs, tags, and build community
interactions.
4. Track performance metrics (reach, engagement, followers) and optimize
based on data insights.

Marketing & Campaigns

1. Plan and execute creative campaigns for trip launches, giveaways, special
offers, and seasonal promotions.
2. Collaborate with captains and travelers for user-generated content and
testimonials.
3. Brainstorm and implement viral, trend-based content ideas to increase
brand visibility.
4. Coordinate with the sales and operations teams to align marketing
activities with upcoming trips.

Brand Building

1. Maintain Tripcat's brand voice fun, youthful, and travel-driven.
2. Contribute ideas for brand storytelling, visual identity, and marketing
tone.
3. Stay updated with social media trends, travel content styles, and
competitor activities.