Brand Identity Designer (Heritage Luxury Rebrand) - Internship
Kherati Lall & Sons
We are looking for a part-time 'Communications Design Lead' to help us restore
the brand by crafting a unique visual identity that reflects its Indian
heritage, generational presence, visual style, and existing market
positioning.
Selected intern's day-to-day responsibilites include:
1. Develop a consistent visual identity, including a refined logotype
(wordmark), a versatile icon/symbol for signage, and a 'monogram seal' for
premium branding.
2. Create a comprehensive visual language guide that defines the color
palette, typography hierarchy, and usage rules to ensure consistency across
online and offline channels.
3. Design a scalable editorial grid (InDesign) for our master catalog. The
layout must be flexible enough to showcase multiple product categories in the
luxury interiors range.
4. Map the customer journey to design a high-value brand experience,
including elevated price tags, product care guides, welcome cards, and
business stationery.
Required Skills
About Kherati Lall & Sons
For generations, Kherati Lall & Sons has defined luxury cut-glass interiors and chandeliers from our headquarters in Janpath, New Delhi. Our clients are India's top designers, architects, and 'old money' families.
Job Summary
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