Social Media Marketing - Internship

Selected intern's day-to-day responsibilities include:

1.The primary tasks and responsibilities of a social media specialist include:

Social channel management: managing the company's presence on various social

networks, such as Facebook, Instagram, Twitter, and LinkedIn

Content curation: sourcing or creating content that is engaging, relevant, and

in line with the brand image

Community management: responding to comments from followers or customers on

owned channels to build relationships and foster engagement

Monitoring and analytics: tracking conversations related to the brand on

social media sites to gain insights into customer attitudes and preferences

Campaign planning and execution: devising campaigns that promote product

launches or seasonal sales events on social platforms; playing a pivotal role

in developing social media strategies for growth

Analytics reporting: collating data points from all sources including web

traffic referred from social sites then producing regular reports detailing

successes and areas for improvement.

Content creation: developing creative ideas which engage followers on multiple

social media channels; creating original content (e.g., graphics, videos) for

each platform

channel optimization: using various social media management tools to ensure

posts are optimized for maximum reach; regularly testing new strategies for

community engagement.

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