Fashion Research & Launch Coordinator - Internship

Selected intern's day-to-day responsibilities include:

A. Competitor & market research:

1\. Conduct research on 8-12 Indian brands operating in skirts, slow fashion,

linen, and cotton categories.

2\. Analyze key parameters including price points, fabric choices,

silhouettes, target customer profiles, and sales channels (D2C platforms or

boutique retail).

3\. Compile and present the findings in a well-structured PDF or Google Sheet

for easy review and comparison.

B. Design direction support (curation, not designing):

1\. Develop visual reference boards showcasing skirt silhouettes, lengths,

waist constructions, and movement or drape.

2\. Assist the founder in shortlisting and refining 2-3 clear skirt directions

based on research and visual cues.

C. Peer buzz & feedback collection:

1\. Generate early-stage buzz within a college or peer network using mirror

photos, flat-lays, and reference looks.

2\. Share visuals through Instagram stories and WhatsApp to encourage organic

interaction.

3\. Collect and document feedback through polls, direct messages, and

reactions, and share relevant screenshots along with key insights.

D. Retailer research & pitch support:

1\. Research and shortlist 15-20 India-focused concept stores and boutiques,

noting their city and brand positioning.

2\. Prepare a retailer database with supporting notes tailored for pitching

the brand.

3\. Assist in drafting a one-page brand introduction and a concise skirt

launch overview to support retailer outreach.