Marketing - Internship

Selected intern's day-to-day responsibilities include:

A. Marketing strategy development:

1\. Develop weekly and monthly marketing strategies for offline and online

markets

2\. Propose market entry plans for new cities and distributor territories

3\. Suggest retail activation ideas (demo days, promoter activity, local

events)

4\. Create festival, offer, and launch campaign strategies

5\. Plan budget-friendly brand visibility ideas suitable for a new brand

6\. Present strategy ideas to the marketing head for approval

B. Offline market strategy:

1\. Study retail market structure and consumer behavior

2\. Design store-level branding strategies (posters, shelf visibility, demos)

3\. Identify high-potential stores and areas for focused promotion

4\. Plan dealer & distributor engagement activities

5\. Analyze competitor positioning, pricing, and schemes

6\. Recommend improvements in packaging, pricing, or communication

C. Online & digital strategy:

1\. Design content strategies for Instagram, Facebook, and WhatsApp

2\. Plan weekly content calendars (reels, posts, product education)

3\. Suggest influencer marketing strategies within low budgets

4\. Recommend e-commerce promotion strategies (Amazon, Flipkart, website)

5\. Analyze digital performance metrics and suggest optimizations

D. Research & insights:

1\. Conduct consumer surveys (online and offline)

2\. Identify target customer segments (home users, young couples, gifting)

3\. Research competitor brands and benchmark marketing activities

4\. Track market trends in cookware and kitchen appliances

E. Execution support:

1\. Help implement approved strategies in the field and online

2\. Coordinate with designers, printers, and the sales team

3\. Track execution quality and effectiveness

4\. Collect real-time feedback and adjust strategies accordingly

F. Reporting & presentation:

1\. Prepare strategy decks and summary reports

2\. Present findings, results, and recommendations

3\. Maintain performance trackers and insight reports