Digital Marketing - Internship

Selected intern's day-to-day responsibilities include:

1\. Set up and manage Google Ads campaigns (Search-focused), including keyword

research, ad copy creation, location targeting (USA - Dallas metro), bidding

strategy, and budget control.

2\. Set up and manage Meta Ads (Facebook & Instagram) campaigns, including

audience creation, interest targeting, lead form ads, and conversion

optimization.

3\. Install, configure, and maintain Google Analytics 4 (GA4) on the LearnJini

website, including event tracking, conversion setup, and goal monitoring.

4\. Define and track key conversion events such as Book Demo clicks, form

submissions, calendar bookings, and optimize campaigns based on these metrics.

5\. Link and integrate GA4 with Google Ads and ensure accurate conversion data

flow for campaign optimization.

6\. Set up and maintain Meta Pixel and ensure the correct firing of standard

events (Lead, Contact, Schedule).

7\. Analyze campaign performance using GA4, Google Ads dashboard, and Meta Ads

Manager to identify trends, drop-offs, and optimization opportunities.

8\. Create weekly performance reports covering traffic, leads, conversion

rates, cost per lead, and actionable insights.

9\. Perform A/B testing on ad creatives, headlines, landing page CTAs, and

audience segments to improve conversion rates.

10\. Assist in landing page optimization by analyzing user behavior (bounce

rate, time on page, funnel drop-offs).

11\. Monitor ad spend daily and ensure campaigns stay within allocated budgets

while maximizing ROI.

12\. Research competitors and tutoring market trends in the US education &

online tutoring space to suggest data-backed improvements.

13\. Coordinate with the founder to align marketing execution with business

goals and student acquisition targets.

What this role is not:

1\. This is not a posting-only social media role.

2\. This is not an SEO-only or content-only internship.

3\. This is a hands-on performance marketing & analytics role.