Digital Marketing - Internship

Social Media Management: Assist in scheduling, publishing, and monitoring

content across all social media platforms (e.g., Instagram, LinkedIn, X,

Facebook). Engage with the online community and assist in running basic social

ad campaigns.

Content Support: Collaborate with the content team to optimize blog posts,

website copy, and marketing collateral for digital distribution. Perform basic

keyword research to inform content topics.

Email Marketing Execution: Set up, test, and deploy email marketing campaigns

and newsletters using our email service provider (ESP) under direct

supervision.

Performance Tracking & Reporting: Collect and compile data from digital

channels (e.g., Google Analytics, social platforms) to generate weekly

performance reports. Identify trends and basic insights.

Search Engine Optimization (SEO) & SEM Support: Conduct introductory SEO

audits, assist in managing website metadata, and support the creation of

simple pay-per-click (PPC) ad copy for search campaigns.

Administrative Tasks: Maintain digital asset libraries, ensure brand

consistency across all online platforms, and manage the digital marketing

calendar.

Search Engine Optimization (SEO) & Search Engine Marketing (SEM): Be actively

involved in SEO efforts (e.g., keyword research, on-page and technical

optimization) to improve organic search rankings and drive traffic.

Social Media Marketing (SMM): Plan and monitor the company's ongoing presence

on social media platforms (e.g., Instagram, Facebook, LinkedIn).

Develop, schedule, and execute engaging social media content and advertising

campaigns.

Content & Email Marketing: Provide creative ideas for content marketing and

update the company website content.

Prepare and organize the distribution of online newsletters and promotional

emails (Email Marketing).

Analytics & Reporting: Measure and report on the performance of all digital

marketing efforts using web analytics tools (e.g., Google Analytics).

Analyze data to acquire insights into online marketing trends and optimize

strategies based on performance metrics (ROI, KPIs).g., designers, content

writers) to improve user experience and ensure brand consistency across all

digital touchpoints.