Jyoti Bhardwaj

Seedhi Saadi is a startup in women's ethnic wear, legally registered and currently in the stage of creating design portfolios. It is going to be about a semi-luxury fashion brand which is mainly focusing on two things- QUALITY and UNIQUE DESIGNS. The product category it will deal with includes classy casual wear and high- end fashion smart ethnic wear for Indian festivals. The main target customer base will be young women ( 18-40 yrs). About Jyoti Bhardwaj, the founder: I started Seedhi Saadi 6 months back with a vision of making it a reliable, easy-to-afford semi-luxury fashion brand in Ethnic Wear. I have had a great inclination towards ethnic fashion and with time it turned into a dream project for me. I am B.Tech and MBA from Chandigarh. I have worked in the corporate and film industry in Mumbai for a few years. As an actor, I have encountered many fashion brands and events therefore giving me a strong knowledge of networking about the fashion industry.