Aire (Singapore, Singapore)

Aire is a newly launched consumer brand that aims to reframe perceptions around aging and products for seniors. Our first line of products is a line of modern incontinence wear, adult pull-up pants - which unlike adult diapers can be worn and removed easily. Aire has launched online and in select retailers in Singapore, with ambitious plans to scale. Aire is founded by Nivedita Venkateish - a CPG and retail veteran (ex-Diageo, Kraft Heinz, Meta) & MBA at Columbia Business School.