Video Game Marketing - Internship

Selected intern's day-to-day responsibilites include:

1\. Continuous Learning: Study indie game marketing, Steam optimization,

wishlist strategies, platform algorithms, and industry best practices. Present

weekly learnings and insights.

2\. Marketing Strategy & Planning: Create monthly and quarterly marketing

plans with clear KPIs. Develop comprehensive marketing calendars.

3\. Platform Management: Build and optimize Steam page, itch.io page, social

media accounts (Twitter/X, TikTok, YouTube, Reddit), Discord community, and

email lists.

4\. Content Creation: Write compelling marketing copy, blog posts, dev

diaries, press releases, and social media content. Create engaging posts

showcasing game features, behind-the-scenes development, and atmospheric

content.

5\. Community Building & Engagement: Manage and grow communities across all

platforms. Respond to player questions, run engagement campaigns, and build

genuine audience connections.

6\. Press & Influencer Outreach: Research and compile media contacts, write

and send press releases, coordinate review copies and press access for gaming

publications and content creators.

7\. Launch Campaign Execution: Design and execute comprehensive pre-launch and

launch day campaigns. Manage beta testing program, collect and organize player

feedback.

8\. QA & Product Support: Help test game builds, identify and report bugs,

organize player feedback, and assist with feature prioritization (small studio

• • everyone contributes!).

9\. Analytics & Optimization: Track wishlist growth, social metrics, and

campaign performance. Adjust strategies based on data and results.