OTA Executive - Internship

Selected intern's day-to-day responsibilities include:

A. Property listing management :

1\. Initial setup: Assisting with creating property listings across various

OTAs, ensuring all necessary information (property name, location,

description, photos, amenities, policies, etc.) is accurate and compelling.

2\. Content optimization: Reviewing and optimizing property content to enhance

visibility on OTAs. This includes ensuring that descriptions are clear, high-

quality images are uploaded, and the listings are consistent across platforms.

B. Pricing & availability management:

1\. Assisting with updating pricing and availability on all platforms,

ensuring synchronization across OTAs to avoid overbooking or discrepancies.

2\. Rate parity: Ensuring the rates listed on OTAs are consistent with the

property's website or other distribution channels to avoid conflicts.

C. Channel management:

1\. Managing OTAs dashboard: Assisting with managing the property's

performance and rates through a Channel Manager or directly on each OTA

platform.

2\. Rate & availability synchronization: Ensuring that rates, availability,

and promotions are updated across all OTAs in real time, avoiding any

discrepancies between the platforms.

3\. Analyzing performance metrics: Tracking key performance indicators (KPIs)

such as booking conversion rates, occupancy rates, and revenue per available

room (RevPAR) to identify trends and opportunities for improvement.

D. Managing day-to-day queries from OTAs:

1\. Query resolution: Responding to day-to-day queries from OTAs regarding

bookings, cancellations, special requests, or updates on property details.

2\. Booking support: Handling any issues with bookings, such as resolving

discrepancies or facilitating modifications to ensure smooth guest

experiences.

3\. Collaboration with account managers: Communicating with OTA account

managers to troubleshoot issues, address concerns, and improve listing

visibility.

E. Review monitoring and response:

1\. Review monitoring: Regularly checking and analyzing guest reviews on OTAs,

looking for feedback about the property, and identifying any recurring issues

or praise.

2\. Response management: Crafting professional and courteous responses to

guest reviews, both positive and negative, to enhance the property's

reputation and guest experience.

3\. Feedback incorporation: Working with the property team to incorporate

guest feedback, addressing complaints, and improving services based on

customer input.

F. Reporting & data analysis:

1\. Daily/Weekly reporting: Assisting in preparing performance reports,

detailing bookings, cancellations, guest reviews, and OTA commission costs.

2\. Market analysis: Analyzing the competitive landscape by comparing the

property's performance with similar properties listed on OTAs, identifying

gaps, and recommending strategies for improvement.

3\. Identifying opportunities: Highlighting promotions or marketing campaigns

from OTAs that can benefit the property, such as special deals, discounts, or

seasonal offers.

G. Training and development:

1\. Learning OTA platforms: Gaining hands-on experience in how each OTA

platform works, and understanding their policies, interfaces, and booking

systems.

2\. Vendor relationship management: Developing relationships with OTA

representatives to understand their needs and how to maximize the visibility

and performance of properties listed.

H. Communication and coordination:

1\. Cross-departmental Communication: Coordinating with other teams

(marketing, front desk, reservations, etc.) to ensure accurate information is

shared across all departments and with OTAs.

2\. Guest communication: Assisting with pre-arrival communication and special

guest requests that may come through OTAs.