Content and Social Media Marketing - Internship

Selected intern's day-to-day responsibilites include:

A. Strategy & Planning:

1\. Develop and implement social media strategies aligned with business goals.

2\. Identify target audience segments and tailor content accordingly.

3\. Conduct competitor and market research to identify trends and

opportunities.

4\. Create monthly or quarterly content calendars.

B. Content Creation:

1\. Develop engaging, original, and on-brand content (text, image, video,

reels, stories, etc.).

2\. Collaborate with designers, copywriters, and influencers to produce

creative assets.

3\. Ensure all content aligns with brand tone, voice, and visual identity.

4\. Optimize content for different platforms (Instagram, Facebook, LinkedIn,

X, YouTube, etc.).

C. Social Media Management:

1\. Schedule, post, and manage content across multiple social media channels.

2\. Monitor engagement and respond promptly to comments, messages, and

mentions.

3\. Maintain consistent brand presence and tone across all platforms.

4\. Manage community growth through active engagement and outreach.

D. Advertising & Campaigns:

1\. Plan and execute paid social media campaigns (Meta Ads, LinkedIn Ads,

etc.).

2\. Optimize ad targeting, budget allocation, and bidding strategies.

3\. Track performance metrics (CTR, CPA, ROAS) and adjust campaigns

accordingly.

4\. Collaborate with marketing or sales teams for lead generation campaigns.

E. Analytics & Reporting:

1\. Track and analyze key metrics (reach, engagement, conversions, followers).

2\. Prepare monthly/weekly performance reports and insights.

3\. Use analytics tools (Meta Insights, Google Analytics, Hootsuite, etc.) to

measure ROI.

4\. Identify areas for improvement and recommend actionable strategies.

F. Brand Building & Community Engagement:

1\. Build relationships with online communities, followers, and influencers.

2\. Manage online reputation by monitoring brand mentions and sentiment.

3\. Foster customer loyalty through authentic engagement and storytelling.

4\. Encourage user-generated content and social proof.

G. Collaboration & Coordination:

1\. Work closely with marketing, design, PR, and product teams.

2\. Coordinate influencer collaborations, partnerships, and campaigns.

3\. Stay up-to-date with platform updates, trends, and best practices.

4\. Train and guide junior staff or interns (if applicable).