Digital Marketing - Internship

Selected intern's day-to-day responsibilities include:

We're looking for a dynamic and creative Digital Marketing Intern to join our

team for a one-of-a-kind internship to gain hands-on experience in two

contrasting industries - an India-based accounting firm serving Canadian

clients (BTS Financial Services) and a vibrant beauty salon (Belleza Salon)

catering to local and online audiences. This role will allow you to develop a

versatile skill set by working on international corporate campaigns and

creative lifestyle branding simultaneously.

Key Responsibilities

\- Plan, create, and execute digital marketing campaigns for two different

brands:

\- BTS Financial Services: Targeting Canadian audiences, focusing on financial

services, compliance updates, and cross-border accounting content.

\- Belleza Salon: Highlighting services, offers, client transformations, and

seasonal promotions.

\- Manage and update social media channels (LinkedIn for the accounting firm;

Instagram and Facebook for the salon).

\- Develop content calendars tailored to each industry's audience.

\- Conduct market research - financial trends for Canada and beauty trends for

local/online markets.

\- Optimize websites for SEO, ensuring visibility in relevant markets.

\- Create blog posts, graphics, reels, and promotional materials using Canva

or similar tools.

\- Run and monitor ad campaigns on Google, Facebook, and Instagram.

\- Track and analyse marketing metrics to suggest improvements.

\- Collaborate with accountants, stylists, designers, and photographers for

campaign materials.

Requirements

\- Pursuing or recently completed a degree/diploma in Marketing,

Communications, Business Administration, or a related field.

\- Basic knowledge of SEO, Google Analytics, and social media tools.

\- Strong communication skills in English; cultural awareness of both Canadian

and Indian audiences.

\- Creativity and adaptability to work in both corporate and lifestyle

industries.

\- Familiarity with Canva, Adobe Creative Suite, CapCut, or similar tools.

\- Photography or video editing skills are a plus.