BTL - Marketing - Internship
Sid's Farm
Key Responsibilities:
A. Product Promotion and Brand Management
1\. Develop and implement marketing strategies to promote various dairy
products and manage the overall brand image of the company.
2\. Create compelling messaging and positioning for different products to
attract target consumers.
B. Market Research and Consumer Insights
1\. Conduct market research to understand consumer preferences, behaviour, and
trends related to dairy products.
2\. Analyze data to identify opportunities for product development and
marketing strategies.
C. Product Launches and Campaigns
1\. Plan and execute product launches and marketing campaigns to introduce new
dairy products or promote existing ones.
2\. Develop creative marketing materials and coordinate marketing efforts
across various channels.
D. Retail and Trade Marketing
1\. Collaborate with retailers and distributors to develop and implement
trademark marketing strategies.
2\. Execute in-store promotions, point-of-sale materials, and trade incentives
to boost product sales.
E. Public Relations and Media Relations
1\. Manage public relations efforts to build a positive brand image.
2\. Handle media interactions to communicate key messages and respond to
inquiries or crises effectively.
F. Sponsorships and Partnerships
Explore and manage potential partnerships and sponsorships to increase brand
visibility and reach a broader audience.
G. Marketing Analytics and Performance Tracking
1\. Utilize data analytics to measure the effectiveness of marketing
campaigns.
2\. Adjust strategies as needed to optimize performance.
H. Customer Relationship Management (CRM)
1\. Implement and manage CRM systems to capture and analyse customer data.
2\. Enable personalized marketing strategies and build customer loyalty.
I. Budget Management:
Develop and manage marketing budgets to ensure initiatives are executed within
allocated resources.
Required Skills
About Sid's Farm
Is the milk you are drinking every day gradually harming you? What happens when the purest substance, like milk, is laced with detergent? These are the menacing challenges Sid's Farm confronts head-on. Every day. Why? Because we are paranoid about milk quality, no, we seriously are. But, we address this paranoia with a serious commitment- Stringent milk testing. Through rigorous assessment encompassing over 45 parameters from our end, we proudly produce India's most tested milk and dairy products. Where did we start? - Our journey began as a promise of a parent to their child, to produce the best milk possible. At Sid's Farm, we work relentlessly every day to uphold this promise and deliver the purest milk to our customers. Because testing milk for us is not a choice- it's a way of life. We ensure every glass of milk processed is free from preservatives, antibodies, and hormones.
Job Summary
Ready to Apply?
Take the next step in your career journey. Join Sid's Farm and make an impact.