Digital Marketing - Internship at Surge Swipe

Selected intern's day-to-day responsibilities include:

1\. Social Media Marketing (Instagram & Facebook)

2\. Create and manage posts, stories, and reels for Instagram and Facebook.

3\. Develop engaging content around courses, student success stories, and

trending topics.

4\. Write creative captions, use hashtags effectively, and schedule posts.

5\. Monitor engagement, respond to DMs/comments, and grow community followers.

6\. Assist in planning and running paid campaigns on Meta Ads Manager.

7\. Reels & Content Creation

8\. Ideate and produce short-form videos and reels related to learning,

skills, and EdTech trends.

9\. Collaborate with instructors and designers for creative ideas and visuals.

10\. Edit videos using tools like Canva, CapCut, or Adobe Premiere Rush.

11\. Track reel performance and experiment with new content formats.

12\. SEO & Website Marketing

13\. Perform keyword research related to online learning and skills courses.

14\. Optimize blog articles, meta tags, and on-page SEO content.

15\. Track website performance using Google Search Console and Analytics.

16\. Assist in link-building, guest posting, and improving organic visibility.

17\. Analytics & Reporting

18\. Maintain weekly performance reports (engagement, reach, traffic).

19\. Suggest creative improvements based on content performance insights.

20\. Learn to use tools like Meta Business Suite, Google Analytics, and

SEMrush.

Digital Marketing - Internship