Social Media Marketing - Internship

Key Responsibilities

Content Strategy & Creation:

Visit the Brewista Coffee location regularly to capture high-quality photo &

video content (behind-the-scenes, product shots, customer reactions, seasonal

campaigns, etc.)

Plan and execute a monthly content calendar aligned with brand goals and caf

events

Collaborate with in-house team on trending reels, stories, hooks, and

soundtracks

Trends & Engagement:

Stay consistently up-to-date with Instagram and TikTok trends, meme formats,

sound bites, and content hooks relevant to Gen-Z and college audiences

Create content that is fun, aesthetic, and warm reflecting the minimal yet

youthful vibe of Brewista Coffee

Actively monitor engagement, respond to DMs/comments, and suggest ways to

boost reach

Brand Positioning & Analytics:

Track and analyze post-performance, story reach, and audience insights to

optimize future content

Propose collaborations with local influencers, creators, and student

communities

Ensure content aligns with Brewista's visual identity and brand tone

Bonus Skills (Preferred):

Proficiency with tools like Canva, CapCut, Lightroom, InShot, or Adobe Suite

Basic photography/videography and color grading knowledge

Experience with Instagram/Facebook Ads Manager is a plus